The Full Fat Ruby Pledge

Full Fat Ruby isn't just a catchy name, it's a way of living and working. Here's what you can expect from me, and what I ask of everyone who works alongside me.

What this means in practice

This pledge isn't a poster on the wall (although that sounds like fun!) - it shapes who I hire, who I work with, and how I show up. If you're an associate or a client working with Full Fat Ruby, this is the standard, not the aspiration.

Rest assured that every Associate who works with me stands by this pledge as part of their onboarding.

Full fat, no Filler

It took me a long time to accept myself as I am - queer, fat, silly-billy, all those great things. This journey taught me to really value authenticity and the power of existing as yourself.

I don't believe that people or businesses need to be watered down, squished into a box, or 'professional' in any stereotypical suit & tie kinda way. Show up as you, we will do the same.

No judgement, hierarchy or shame

When we work together, we work together. Here at FFR, we won't tell you what to do, we will work together to experiment and find what works.

We do not think we are better than you just because we enjoy admin. We won't judge you for finding tasks hard, for needing accommodations, for putting things off etc. All brains are weird and wonderful and worthy of respect, and treated equally. Pinky promise :)

LGBTQ+ and Trans Allyship

This isn't a rainbow logo in June. There is no LGB without the T in my house (or my business).

We use the correct names and pronouns, always - no exceptions, no "just this once." We don't tolerate misgendering, jokes at anyone's expense, or "just asking questions" from clients or associates, and I'll have that conversation directly if it ever comes up. Trans and queer folks are welcome in every part of this business, from who I hire to who I work with.

Neurodivergent, disabled, and chronically ill-friendly working

I'm (probably) not neurotypical, and I don't expect anyone else to be either. At FFR, we recognise that neurodivergence, chronic illness, anxiety, and changing capacities often show up together, and even when they don't, they all deserve the same thoughtful approach to how we work.

That means:

Clear, direct communication over vague hints
Communication in a way that works for you - want info written down to refer back to, or prefer to send voice notes? All good here my friend :)
Flexibility on how work gets done, and flexibility when your capacity changes
No penalty for needing things repeated, written down, explained a different way, or adjusting timelines/pace when your energy shifts
No need to prove anything, disclose diagnosis, or justify why you need what you need

We actively keep learning here - reading, listening to neurodivergent and chronically ill voices, and updating how we work as we understand more. This is a living commitment, not a one-off policy I wrote and forgot about.

Also - self diagnosis is valid and recognised here!!

If at any point we could make our approach/work more accessible to you, please do let us know.

Vegan, always

Veganism isn't a side note for me - it's part of how I move through the world and how I run this business. I won't platform or promote products, brands, or practices that rely on animal exploitation, and I try to make choices - from tools to suppliers - that reflect that.

I've been known to boycott my own graduation and donate my Distinction Award reward to a horse racing charity - it was being hosted at a horse racing course.

Fat Liberation

I'm a fat liberationist. That means rejecting diet culture, anti-fat bias, and the idea that bodies need to be smaller to be worthy - in how I talk about myself, how I talk about others, and what I'll put my name to. No "wellness" language that's really just diet culture in disguise. No jokes about food, bodies, or willpower. Fat bodies are not a problem to be solved.