The Full Fat Ruby Pledge

Full Fat Ruby isn't just a name it's a way of living and working. Here's what you can expect from me, and what I ask of everyone who works alongside me.

What this means in practice

This pledge isn't a poster on the wall (although that sounds like fun!) - it shapes who I hire, who I work with, and how I show up. If you're an associate or a client working with Full Fat Ruby, this is the standard, not the aspiration.

Rest assured that every Associate who works with me stands my this pledge as part of their onboarding.

Full fat, no Filler

I built this business on the idea that people (and businesses) don't need to be watered down to be taken seriously. That applies to how I run things too - no half-measures, no shrinking to fit someone else's idea of "professional."

LGBTQ+ and Trans Allyship

This isn't a rainbow logo in June. From volunteering with my local Queer Youth Groups, to vocally advocating for queer and trans rights. I use the correct names and pronouns, always - no exceptions, no "just this once." I don't tolerate misgendering, jokes at anyone's expense, or "just asking questions" from clients or associates, and I'll have that conversation directly if it ever comes up. Trans and queer folks are welcome in every part of this business, from who I hire to who I work with.

AuDHD and neurodivergent-friendly working

I'm not neurotypical, and I don't expect anyone else to be either. That means:

Clear, direct communication over vague hints - say what you mean, I'll do the same
Written instructions alongside anything verbal, so nothing relies on memory
Flexibility on how work gets done, as long as it gets done
No penalty for needing things repeated, written down, or explained a different way

I actively keep learning here - reading, listening to neurodivergent voices, and updating how I work as I understand more. This is a living commitment, not a one-off policy I wrote and forgot about.

Vegan, always

Veganism isn't a side note for me - it's part of how I move through the world and how I run this business. I won't platform or promote products, brands, or practices that rely on animal exploitation, and I try to make choices - from tools to suppliers - that reflect that.

I've been known to boycott my own graduation and donate my Distinction Award reward to a horse racing charity - it was being hosted at a horse racing course, so that was gross.

Fat Liberation

I'm a fat liberationist. That means rejecting diet culture, anti-fat bias, and the idea that bodies need to be smaller to be worthy - in how I talk about myself, how I talk about others, and what I'll put my name to. No "wellness" language that's really just diet culture in disguise. No jokes about food, bodies, or willpower. Fat bodies are not a problem to be solved.